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Velvet Halleloojah

Velvet toilet tissue had recently innovated, with 8 out of 10 people saying that the product now had just the right balance of softness and strength they wanted. Blue Chip were briefed to develop a shopper marketing asset pack that would help the brand celebrate this success.

The result was ‘Halle-loo-jah’ – a gloriously creative execution designed for maximum stand-out whilst driving home the quality and comfort messaging.

Executed across outdoor, consumer press, in-store point of sale, online banner ads and door-to-door two-stage sampling, Halle-loo-jah jolted people out of their habitual toilet paper habits and ensured Velvet made the shopping list.

Client: Essity
CATEGORY: fmcg, toilet tissue, toilet paper, toipa