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Pringles Freshers’ Tour

Pringles snack pots had a problem. Students weren’t aware that the product was readily available on campus, often choosing competitor products out of ease rather than authentic product choice.

We created ‘Pringles Freshers’ Tour’, an experiential campaign that generated noise and excitement around the brand as well as highlighting stockists.

For 7 days across 7 universities we hosted Pringles Limbo, gave away samples and even offered undergraduates the chance to have their photo taken with Mr Pringle himself in order to win an iPad.

Over 100,000 students were reached, with 7,000 snack cans distributed and 1,000 competition entries generated every day during the tour.

Client: Pringles
CATEGORY: crisps, snacks