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O2 Popcorn Pass

O2 needed an added-value offer that would deliver genuine standout against other networks to drive Pay Monthly contracts and Pay As You Go activations during the festive period.

We negotiated and secured an exclusive partnership with Popcorn Pass – a members-only cinema ticket discount partner, offering up to 40% off ticket prices with no time / date restrictions at over 200 cinemas nationwide.

The activity was one of O2’s biggest and most successful Christmas campaigns to date, with 360 support across OOH, press, social, digital and all of O2’s sales channels.

Client: O2
CATEGORY: Telco, PAYG, PAYM