Kellogg’s Olympics Tickets

With many brands trying to shout loudest in the run up to the 2016 Olympics, how could Kellogg’s leverage their official sponsorship of Team GB and Team Ireland to drive sales and help grow the category?

The answer was to give the 90% of people who would be watching the Olympics at home exactly what they wanted – the chance to actually be there.

An on-pack promotion was born offering the chance to instantly win tickets to some of the biggest events, including the closing ceremony, with Blue Chip handling all aspects of the promotion, including retailer-specific overlays and a socially viral #GreatStarts campaign.

Client: Kellogg's
CATEGORY: fmcg, cereal, rtec, snacks