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IRN-BRU BRU-Jet

With Coca-Cola biting at its ankles in its Scottish heartland, IRN-BRU needed a Summer promotion that could boost sales, unlock display, turn on the trade and deliver against the brand’s tongue-in-cheek tone of voice.

We created ‘BRU-Jet’, IRN-BRU’s very own fictional airline complete with online booking portal, cabin staff, safety briefing video and POS airplanes – with the chance to instantly win seats on board our plane to Spain with every pack.

Living and breathing across integrated comms, the promotion delivered unprecedented display across wholesale and mults, delivering a whopping 22% sales uplift during the promotional period.

Client: AG Barr
CATEGORY: soft drinks, carbonated drinks