Cushelle Zooper Duper Days Out

Toilet Tissue is a commodity product, with low engagement, often bought on deal. To persuade young families to choose Cushelle, we needed to add value and create stand-out in store.

The answer was to leverage the already-high sentiment around brand mascot Kenny the Koala, offering daily winners the chance to experience a Zooper Duper VIP trip behind the scenes at a zoo of their choice.

With a raft of redesigned packs , some stand-out POS and an engaging experiential rig, we were able to unlock distribution in Lidl and Bookers, along with discretionary display across Tesco, Morrisons and Asda, reaching 34% of our target market.

Client: Essity
CATEGORY: Toilet Paper, Personal Care