We Give O2 a Fitness-Focused January with Jimbag

Blue Chip have helped O2 get off to a “running” start in 2018 by developing and delivering their January Sales campaign across the accessories category both in-store and on-line.

Working with premium athleisure sports apparel brand Jimbag, Blue Chip created a compelling value-added incentive to drive purchases of O2’s range of Fitbits, a key product in their range during the fitness focused January period. Jimbag’s range is all made in England and designed to last – ideal for any customer wishing to stick to their New Year’s resolutions but look stylish at the same time.

The campaign kicked off on the 21st of December with widespread coverage across O2 online, key press titles and within the O2 store estate.

“Creating a real point of difference at this time of year is key in a period when price promotions usually take front and centre stage” says Account Manager Niall Carroll. “Partnering with Jimbag, we’ve created a cost effective partnership that is working hard for both parties”.

Customers who purchase an eligible product from O2 receive a unique scratch card which can be redeemed to select one of a choice of 8 bags on the campaign microsite, worth £39.99.

James Mellor, Account Director comments “The feeling of reward from a scratch card is something that really resonates with O2 customers and a mechanic we’ve seen work successfully on previous campaigns. Couple this with the great added value incentive offered with a free Jimbag, and you’ve got a seasonal campaign with great appeal during this key trading period.”

Head over to www.jimbag.co.uk/o2 to check out the full range or visit your local O2 shop to find out more!