Blue Chip are giving O2 customers the perfect excuse to get snapping this summer – with a mini printer giveaway on selected Android handsets.
The national campaign will see O2 give customers a FREE Kodak Mini 2 Bluetooth printer (worth £89.99) when they purchase an eligible handset either instore, online or via telephone.
The promotion comes in response to a brief asking how we could drive awareness and sales of flagship Android handsets from the likes of Sony, Huawei and LG.
Given these are all set apart from their competition thanks to their superior camera features and high quality photography capabilities, we knew we wanted to create an added-value reward that could really bring these elements to life at point of purchase.
“We know these handsets are appealing to a certain type of audience that love to be creative and take lots of high quality photos” says Account Director Dan Selas, “and the Kodak Mini 2 Bluetooth printer is the perfect companion for these handsets as they allow you to produce amazing vibrant prints from your best pictures.”
Blue Chip managed the creative idea, concept development and print production process, devising a scratch card mechanic to enable customers to claim their freebie, which will be delivered by post within 28 days of registering their claim.
The promotion runs from 31st May until 27th June, and can be found across the O2 estate.