After the huge success of last year’s TENA Treats campaign, Blue Chip have once again been working with SCA to deliver a bigger and better offer for 2017.
This year’s TENA Treats promotion gives shoppers a 1 in 3 chance to win various rewards with every purchase of TENA lady products.
Each of the prizes up for grabs have been specially developed to appeal to a broad target audience and to link to the overarching brand theme of ‘Lets You Be You’, be they fitness fanatics, ladies who lunch or shop till they droppers.
From European city breaks to shopping sprees, from Fitbits to the opportunity to learn a new skill, there’s something for everyone, with prizes being allocated randomly across packs and available to be won instantly.
For those not lucky enough to win instantly, every code entered will also be put into a prize draw to win one of three ultimate TENA Treat bundles, comprising one of every prize available across the campaign.
2.5 million packs will be distributed nationwide and will once again feature a ‘stopper’, a unique stand-out on-pack sticker design for which Blue Chip won a Gold POPAI award in 2016.
“With a one in three chance of winning, a rich and diverse prize fund, plus the additional bonus draws, we’re confident this year’s campaign will have even more appeal to an audience looking for the brilliant protection that TENA offers,” says Senior Account Manager Yasmin Mensli.
The promotion is live from Monday 5th June to Tuesday 31st October – look out for promotional packs in store and find out more here.