This month will see the delivery of over 700,000 Door Drops into the homes of targeted shoppers to drive trial of TENA Silhouette, with the campaign devised, designed and delivered by Blue Chip.
Each door drop contains a coupon for a FREE pack of Silhouette Pants Plus (worth up to £10.99) and another for £3 off Silhouette Pants Normal, which can be redeemed at all major retailers.
This is TENA’s second Silhouette Door Drop that has been distributed throughout the UK this year. The Door Drop creative was designed to share the benefits of TENA’s Silhouette range, which has been specifically developed to offer discretion and feminine appeal to consumers.
Yasmin Mensli, Senior Account Manager at Blue Chip says: ‘1 in 4 women inthe UK experience bladder weakness. We wanted them experience the benefits of the Silhouette range for themselves. By incentivising with coupons we aim to remove the financial risk of trial and boost penetration and sales accordingly.’
If you’re one of the one in four, look out for it on your doormat in the coming weeks!