We are delighted to announce we have been appointed by Symington’s, one the UK’s leading convenience food businesses, on its category-leading Mug Shot brand.
The relationship will see the agency develop and deliver a fully integrated campaign to help the brand continue the rapid growth it has enjoyed over recent years.
Head of Snacking, Mike Benton, who organised the pitch, said of Blue Chip:
“With their award-winning track-record in delivering effective marketing campaigns for some of the UK’s leading FMCG brands, Blue Chip are the perfect partner to help us grow the brand in 2019. We’re looking forward to developing our new partnership.”
It’s proving to be a great couple of months for the agency, with the appointment following on from 5 gong wins at the 2018 IPM awards.
The agency’s Client Development Director Ian Morgan couldn’t be more pleased.
“Symington’s have been on our ideal client list for some time, so we were absolutely delighted to finally get the chance to showcase our thinking on the Mug Shot brief. We’re confident we can help it become an even bigger player in instant snacks.”
The first campaign is due to hit shelves in 2019, with Blue Chip set to deliver a number of initiatives across a range of comms channels.
Watch this space!