Forget the mind-muddling models and methodologies, Blue Chip | Shop offers shopper marketing made simple.

If you have a product, that you want  people to buy, in a particular  place, we can help you map out the path and form a plan to do it.

Our 5 step process isn’t rocket science. It’s not TM’d. It doesn’t even have a name. But it does have lots of P’s (not the mushy kind) and it is proven to deliver results. 

Explore the shopper marketing services you could tap into in more detail below, or scroll down to take a look at some case studies that demonstrate our thinking in action.

EXPLORE OUR SHOPPER MARKETING SERVICES IN MORE DETAIL

PRODUCT

We can help build better connections with your brand, including: 

  • Category Strategy
  • Brand Building Initiatives
  • NPD Launch Strategies
  • Creative Platform Development

PEOPLE

We can help bring you closer to your shoppers, understanding them through:

  • Quant & Qual Research
  • Eye Tracking
  • Assisted Shops
  • Niche Shopper Panels

PLACE

We can help you gain ground or conquer new territories:

  • Distribution Drivers
  • e-Commerce Strategies
  • Listings & Range Review Negotiations
  • Staff Education & Incentives

PATH

We can help you connect product, people & place and pave the way to purchase:

  • Journey & Touchpoint Planning
  • Messaging Hierarchy
  • Mission & Mind-State Mapping
  • Understanding Barriers & Opportunities

WORK

Here are some of our shopper-focused case studies.