Forget the mind-muddling models and methodologies, Blue Chip | Shop offers shopper marketing made simple.
If you have a product, that you want people to buy, in a particular place, we can help you map out the path and form a plan to do it.
Our 5 step process isn’t rocket science. It’s not TM’d. It doesn’t even have a name. But it does have lots of P’s (not the mushy kind) and it is proven to deliver results.
Explore the shopper marketing services you could tap into in more detail below, or scroll down to take a look at some case studies that demonstrate our thinking in action.
EXPLORE OUR SHOPPER MARKETING SERVICES IN MORE DETAIL
We can help build better connections with your brand, including:
- Category Strategy
- Brand Building Initiatives
- NPD Launch Strategies
- Creative Platform Development
We can help bring you closer to your shoppers, understanding them through:
- Quant & Qual Research
- Eye Tracking
- Assisted Shops
- Niche Shopper Panels
We can help you gain ground or conquer new territories:
- Distribution Drivers
- e-Commerce Strategies
- Listings & Range Review Negotiations
- Staff Education & Incentives
We can help you connect product, people & place and pave the way to purchase:
- Journey & Touchpoint Planning
- Messaging Hierarchy
- Mission & Mind-State Mapping
- Understanding Barriers & Opportunities