Here at Blue Chip we have just launched a really exciting on pack promotion with household towel brand Plenty, giving away a a family fun reward with every single pack.
The on pack promotion launched on 21st January and will run across 12 million packs of Plenty’s ‘The Original One’ and ‘The Stylish One’, with both partner funded and physical rewards available to be claimed, as well as a prize draw for a family holiday.
We have negotiated partnerships with several household names for the promotion, gaining exclusive and valuable offers for consumers from brands including recipe box company HelloFresh and movie streaming service Rakuten TV.
Thousands of physical rewards including kids’ tablets, board games, VR headsets, sweet hampers, paddling pools and more are also up for grabs.
All valid entries will also be submitted into a prize draw for the chance to win a family holiday of a lifetime to Orlando, Florida – complete with seven day theme park passes of their choice.
“This promotion will give Plenty consumers added value with each pack as a little thank you for being loyal to the brand,” says Jess Harper, Senior Account Director at Blue Chip. “Through the offers and rewards Plenty hope to give families both extra time to enjoy being together and the treats to make amazing memories with their loved ones.”
“By doing this promotion, we can cultivate and maintain a loyal following of consumers for the Plenty brand.”
Consumers can claim rewards and enter the holiday prize draw until 30th June 2019, with a late entry draw following this until 30th September 2019.
To see more about the Plenty Rewards on pack, pop to your local supermarket to purchase a promotional pack, or visit www.plentywins.co.uk/rewards