We’ve gone BIG with our latest Velvet Comfort on pack promotion

We are excited to announce the launch of our latest cash filled on pack promotion for toilet roll brand, Velvet Comfort.

What’s the Promotion?

The ‘Big Cash Giveaway’ promotion will see £10,000 given away exclusively to Co-op’s shoppers.

Shoppers simply need to purchase a promotional Velvet Comfort pack in Co-op stores and enter their unique code online to instantly reveal if they’ve won a cash prize of £5, £10 or £20.

Jessica Harper, Senior Account Director at Blue Chip Marketing, said: “We want to drive incremental volume for the Velvet Comfort product in Co-op stores by adding value and excitement to an essential purchase. As the promotion is exclusive to the Co-op, we developed a campaign and prize fund that complemented how consumers shop there – frequently and with a wide variety of values.”

When Does it Launch?

Launching on 21st August 2019 the campaign will be on shelf until 22nd October 2019.

For more information about Velvet Comfort’s Big £10,000 Giveaway, please visit www.velvetwins.com/cash