We are excited to announce the launch of our latest cash filled on pack promotion for toilet roll brand, Velvet Comfort.
What’s the Promotion?
The ‘Big Cash Giveaway’ promotion will see £10,000 given away exclusively to Co-op’s shoppers.
Shoppers simply need to purchase a promotional Velvet Comfort pack in Co-op stores and enter their unique code online to instantly reveal if they’ve won a cash prize of £5, £10 or £20.
Jessica Harper, Senior Account Director at Blue Chip Marketing, said: “We want to drive incremental volume for the Velvet Comfort product in Co-op stores by adding value and excitement to an essential purchase. As the promotion is exclusive to the Co-op, we developed a campaign and prize fund that complemented how consumers shop there – frequently and with a wide variety of values.”
When Does it Launch?
Launching on 21st August 2019 the campaign will be on shelf until 22nd October 2019.
For more information about Velvet Comfort’s Big £10,000 Giveaway, please visit www.velvetwins.com/cash