Kodak Appoints Blue Chip for Smartphone Strategy

Blue Chip are pleased to announce that they have been appointed by The Bullitt Group Ltd to work across their KODAK Ektra smartphone handset which launched in the UK back in September 2016.

The relationship will see the agency develop and deliver a range of strategic partnerships with a specific focus on driving awareness and conversion of the KODAK Ektra Smartphone with key relevant audiences in the UK and U.S markets.

‘Blue Chip are the ideal agency to partner with in relation to the Kodak Ektra product off the back of their wider Telco industry knowledge. They can assist us in reaching out to our key target audience, and in doing so to raise the awareness of the Kodak Ektra through relevant partner communications,” says Sara Maddocks, Brand Manager. “They’re focused on results and their creativity and strategic ability will help us push forwards off the back of the handset launch.”

James Mellor, Account Director, added: “The new relationship with The Bullitt Group emphasises our desire to expand our footprint and showcase our expertise in the Telco category. We’re looking forward to working with the business to grow the awareness of the Kodak Ektra and their portfolio of forward-thinking mobile phone products.”

Watch this space for details of forthcoming campaigns.