Smart solutions that directly drive sales, from a decent bunch of straight-talking marketers
ABOUT
Are you looking for ways to get people to try, buy or love your brand that will drive genuine ROI and value to your business?
Do you want a partner that can nimbly deliver creative campaigns that trigger sales in the here & now and build brand preference over time?
Do you enjoy working with people who tell it like it is, aren’t afraid of getting stuck in and won’t try and bamboozle you with jargon-filled models in a world that’s done with double-speak?
We might be stuck at home right now, but we’re never stuck for ideas, so if that sounds like you, get in touch. We can definitely help.
PROMOTIONAL
SHOPPER
DIGITAL
DIRECT
EXPERIENTIAL
SERVICES
Marketing is complicated enough, without throwing a global pandemic into the mix.
We cut through the clutter and focus on those techniques that are most effective at moving people along the ever-evolving buyer journey.
These include PROMOTIONAL, SHOPPER, EXPERIENTIAL & DIRECT marketing, across digital and physical touchpoints.
And with 30 years of experience under our belts, we’ve also learned a thing or two about reacting swiftly to change and staying calm in a crisis. Just saying.
PROMOTIONAL
SHOPPER
DIGITAL
DIRECT
EXPERIENTIAL
SERVICES
There are so many ways you could engage people nowadays, it’s hard to know what you should do.
We focus on those tools and touchpoints on the buyer journey proven to have the greatest impact on sales in the here and now.
It’s not complicated, but with 30 years of experience in PROMOTIONAL, SHOPPER, DIGITAL, EXPERIENTIAL & DIRECT marketing, we’ve got it down to a fine art.
WORK
We’ve worked in Telco, FMCG, Professional Services, Finance, Travel, SaaS, Utilities and Healthcare.
PEOPLE
BLOG
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In-Ear is Best for Temperature Taking – 100% of Teddy Bears Agree!
This was the insight that gave us the headline theme for our latest campaign for brand leader Braun Thermometers, which is live in pharmacies across Europe right now. Special packs of the ThermoScan® 7 include a free toy thermometer to help
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Blue Chip Welcomes Senior Account Manager Josie Waller to Team Essity!
Blue Chip is welcoming another new member to the team in the form of Senior Account Manager Josie Waller. Josie is joining to work predominantly on team Essity, alongside Group Account Director Jess Harper and Account Executive Martha Quarrie.Josie has an
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Service with a Style: Our New Promotion for Hot Tools is Live Across Europe
Our latest pan-European campaign for Helen of Troy hair styling brand, Hot Tools, is live now. Consumers in the UK, Ireland, Germany and Sweden who buy Hot Tools stylers in independent hair salons can be in with the chance of
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In-Ear is Best for Temperature Taking – 100% of Teddy Bears Agree!
This was the insight that gave us the headline theme for our latest campaign for brand leader Braun Thermometers, which is live in pharmacies across Europe right now. Special packs of the ThermoScan® 7 include a free toy thermometer to help
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Blue Chip Welcomes Senior Account Manager Josie Waller to Team Essity!
Blue Chip is welcoming another new member to the team in the form of Senior Account Manager Josie Waller. Josie is joining to work predominantly on team Essity, alongside Group Account Director Jess Harper and Account Executive Martha Quarrie.Josie has an
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Service with a Style: Our New Promotion for Hot Tools is Live Across Europe
Our latest pan-European campaign for Helen of Troy hair styling brand, Hot Tools, is live now. Consumers in the UK, Ireland, Germany and Sweden who buy Hot Tools stylers in independent hair salons can be in with the chance of
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We’re Spicing Up Key Shopper Occasions for Brand New Client McCormick
Blue Chip are delighted to be working with McCormick to bring their hugely successful brands, French’s® and Frank’s RedHot® to life, helping to disrupt the shopper journey and engage their target millennial audience. Both French’s® and Frank’s® are leading American
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Parasitic Wasps, Zombie Cockroaches & the Importance of Marketing in a Downturn
There’s a particular type of parasitic wasp, Latin name Ampulex Compressa, that’s as brutal and precise as a trained assassin. After laying its egg on a common cockroach, it administers two precise stings to the cockroach’s brain. This leaves the cockroach with
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Why You Need to Look at Shopper Media Through the Retailers’ Eyes
Prior to 2020, whenever you stepped into a supermarket, what did you see? An overload of stuff for shoppers to digest… overwhelming amounts of media, products and stimulus that had all become part of the shopper experience. Recent events have pressed
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A Day in the Lockdown Life of… Our Business Development Director
My day starts at 07:00 with my seven-year old son, Edgar, entering my bedroom and gently encouraging me to wake up by climbing into bed and soothingly rolling round like a dog in a fresh pile of fox poo. I think
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How Working from Home is Working Out for Us Lot
So, we’re all hitting our stride with this home working malarkey, so we thought we’d cast out to some of our chippers to share the key tips that are keeping them productive during lockdown. Here are our top picks. Nicky (Managing Director) Pro-tip for
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Get Fresh With Us: We’re Florette Salad’s New Below-the-Line Agency!
**CLAXON SOUND** Florette have appointed us as their below the line agency for 2020, marking a fresh start for the brand – and a fresh category for us at Blue Chip. And what’s more, our first (and freshest) promotion with the
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Hot Off the Line with Our Brand New Client Krispy Kreme!
It’s been difficult to stop celebrating our latest appointment by Krispy Kreme, but with exciting new flavours to try every month, there’s a lot to celebrate… Not only is this the start of an exciting new working partnership but a rare
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We’re Off to a Feel Good Start to the New Year with Sunsweet
Our latest campaign for ambient prune juice brand Sunsweet is now live, implementing our POPAI-award-winning ‘bus stoppers’ on pack and giving shoppers the chance to win a Fitbit Versa. We were tasked with creating a cost-effective and simple campaign that married
