So the final whistle has blown on the 2018 tournament and the squad are back from the Land of the Tsars, but that doesn’t mean our Shopper Team’s interest in the World Cup is over.
We’ve been busy doing a round-up of the battle taking place off the pitch in the supermarket aisles, looking at how official partners and non-sponsor brands capitalised on the action, and sought to carve out their own corner of the market as the country reached footie fever pitch.
Interested in taking a look?
Well, rather than keeping it to ourselves, we thought we’d pass it around. Waistcoat not want not, as it were (ahem).
You can download the doc by clicking on the link below.
And if you’re interested in working with a Shopper Team who always have their eye on the ball, who can make space for you in the aisle, and who can help you score in the retail environment, give Ian Morgan a call on 0161 833 4300.