Florette have appointed us as their below the line agency for 2020, marking a fresh start for the brand – and a fresh category for us at Blue Chip.
And what’s more, our first (and freshest) promotion with the leading salad brand launches this month.
‘Freshness Guaranteed, or Your Money Back’ will be live on-pack from 1st March 2020, across all bags of salad and more.
The promotion demonstrates Florette’s confidence in the freshness of their products, allowing shoppers to claim their money back if they disagree.
Hazel Clark, Marketing Controller for Florette, said: “We have some big plans for Florette in 2020 and are really excited to work with Blue Chip to bring them to life for our shoppers.”
Jessica Harper, Group Account Director at Blue Chip, added: “Florette came to us with the challenge to break routines, to increase their share of occasions and endorse their freshness and taste positioning. Given our experience in other challenging shopper areas such as the freezer section with Quorn and McCain, we were their preferred partner to take on such a task.”
Look out for promotional packs in all major supermarkets – and grab yourself a bag to enjoy a tasty and healthy serving of green goodness this Spring.
More news coming soon but if you can’t wait until then please call Ian Morgan on 0161 833 4300 or email us at MCR@wearebluechip.co.uk.