2017 has kicked off with a bang for SCA brand Bodyform with a reboot of 2016’s hugely successful Pink Ticket promotion.
“Bodyform’s Amazing Adventures” offers consumers the chance to choose from one of ten Amazing Adventure destinations if they find a Pink Ticket in pack. There are a total of ten Pink Ticket prizes to be won.
The nationwide promotion will feature on 3.5 million packs across the Ultra and Liner range.
This year the brand has scoured the globe to find ten stunning Amazing Adventure experiences. Winners have the chance to take part in a Jungle Trek to Thailand, Learn to Surf in Sydney or Explore the Epic Wilds of Yellowstone National Park – and they’re just three of the prizes!
Each of the ten Amazing Adventures have been carefully crafted to embody Live Fearless and offer customers the experience of a lifetime. The trips demonstrate that nothing should keep you back and Bodyform is there to support you every step of your adventure.
The campaign will once again use a “stopper” (a bus-stop style sticker) attached to pack to create stand out on shelf, a ground-breaking UK-first innovation that secured GOLD at the 2016 Popai Awards.
“The task this year was to once again disrupt the shopper journey in a category with notoriously low dwell time”, explains Account Director Jess Harper. “We’ve created 10 stunning stopper designs that illustrate each one of the Amazing Adventures on offer, guaranteed to have incredible stand out both on pack and on the shelf.”
Every promotional stopper also contains a £10 off Golden Moments experience voucher code for every buyer which can be redeemed instantly online. With thousands being claimed during 2016, there was no question Blue Chip would repeat this highly desirable offer.
The promotion is live from Tuesday 3rd January – Monday 31st July. Look out for packs now or find out more at www.bodyformpinkticketadventures.co.uk.
Are you looking to create highly motivating on-pack promotions that have your audience responding in their 1000’s? Call Client Development Director Ian Morgan on 0161 833 4300.