We are excited to announce we have developed an on pack promotion with Cushelle which gives consumers the chance to bring their adorable mascot, Kenny the Koala, home – plus win their dream family holiday.
We’ve worked with Cushelle on a new on pack promotion, which aims to bring family shoppers back to the brand by giving away 50 lovable Kenny Soft Toys every day through daily prize draws.
Plus, all valid entries will be submitted into the grand prize draw for the chance to win a dream holiday of the winners making, worth £10,000. Cushelle knows each family is different, and therefore the winner will be able to design their own perfect holiday.
We even redesigned packs with different inspiring holiday destinations on each SKU to inspire consumers! These include; Sydney on the 4 roll; New York on the 9 roll; Greece on the 12 roll; Dubai on the 16 roll; Bali on the 24 roll. All to bring excitement and interest to the paper aisle.
Launching on 7th May 2019 the campaign will be on shelf until 26th August 2019, and will be supported with shopper media across all major mults.
Jess Harper, Senior Account Director at Blue Chip, said: “We know Cushelle’s audience love Kenny, so what better way to bring lapsed shoppers back into the brand than offering them the chance to win their very own.”
Consumers can enter for the chance to win 1 of 50 Kenny Soft Toys every day until 26th August, with the holiday prize winner being drawn on 27th August 2019.
For more information about the promotion and the prizes, please visit www.cushellebearmiles.com