Blue Chip welcomes a new Senior Account Director

Blue Chip’s New Year started with a big warm hello to their latest recruit, Gemma Illidge.

Gemma’s joined from THG Ingenuity, where she led the launch of the Boots No 7 ecommerce platform in the USA – the perfect grounding for her new role at Blue Chip.

She has an incredible track record of delivering successful digital campaigns for brands such as Dixons Carphone Warehouse, Asda, Aldi, Co-op, Santander, Hyundai, Beaverbrooks and AutoTrader.

Her 10 years industry experience working on large digitally focused but integrated campaigns makes her the perfect choice to lead similar campaigns for Blue Chip across a range of sectors from tech to telco, software to sport!

Gemma’s eCommerce experience will also help strengthen Blue Chip’s services offering for its’ fmcg and retail clients.

“After the very first meeting with Blue Chip I could sense the pride and passion that goes into delivering every brief. I’m excited to be able to add my digital experience to such a results focused agency and look forward to helping create great campaigns that really work!”

Gemma also predicts …”some big and exciting new client wins this year for Blue Chip. Since joining at the start of January, we have already announced new partnerships with Florette and Krispy Kreme.  I look forward to working with an ever increasing and diverse portfolio of clients. We are The UK’s Most Recommended Promotional Marketing Agency after all.  Watch this space….”

Client Development Director, Ian Morgan is particularly pleased to welcome Gemma onto the team “With a number of high profile new business opportunities on the horizon we’ve set the recruitment bar high this year. Gemma is a hugely talented person who will work on these exciting development accounts, while also fitting in perfectly with the culture of the business.  She’s already hit the ground running.”

As a passionate environmentalist, Gemma boasts that she only used the printer twice in the whole of 2019 – so she is definitely going to super charge Blue Chip’s sustainability drive for 2020.

Apart from making the decision to join Blue Chip, her other New Year’s resolutions are to get her ears pierced multiple times and to consume less – “Every little helps when it comes to reducing waste so less plastic, less clothes shopping, no pointless purchases. Save the planet and money too. Win:Win!”