Blue Chip are thrilled to have been appointed by market leader Westland Horticulture to collaborate on their first garden centre focused shopper marketing campaign for its wild bird care brand, Gardman.
Bird numbers in the UK are continuing to decline, and with the evenings drawing in, it will get increasingly harder for these birds to find sustenance for the winter.
In association with the British Trust for Ornithology (BTO), the ‘Wild Bird Banquet’ campaign aims to drive footfall to garden centres whilst caring for the wild bird population this October.
The nation are being encouraged to put out an extra bird feeder and record the difference in the quantity and variety of wild birds it attracts via a survey at wildbirdbanquet.co.uk.
The month-long campaign is a garden centre exclusive and is supported with a range of POS implemented throughout stores to aid visibility and engagement, as well as a range of trade incentives, instore events and shopper competitions.
Managing Director at Blue Chip, Nicky Thompson states, “We’ve thoroughly enjoyed having the opportunity to work with the marketing team at Westland to develop a compelling shopper strategy within this particular channel. It’s a very exciting new client to add to our diverse portfolio, we’re looking forward to building upon this new relationship and seeing the impact of the Wild Bird Banquet campaign.”
Look out for the campaign in one of the hundreds of participating garden centres across the country.
For more information please contact Ian Morgan at Blue Chip Marketing on 0161 833 4300 or email MCR@wearebluechip.co.uk to enquire.