Blue Chip have created an on-pack promotion for household towel brand Plenty as part of their collaboration with Disney ahead of the hotly anticipated Disney∙Pixar film Incredibles 2, which will be released in UK cinemas on July 13th.
The on-pack promotion, which runs across two million Plenty ‘The Stylish One ‘packs, will recruit younger families into the category by offering the chance to instantly win one of 10,000 Incredibles 2 plush toys. Plus there’s a prize draw for a super adventure holiday for a family of five to visit Queenstown, New Zealand.
The promotion will go live on 4th June and will be supported with a full media campaign including TV, social and in-store throughout the summer months.
Jess Harper Account Director at Blue Chip, said: “This promotion will really inject some fun and excitement into the Household Towel category, not only by adding value with every pack, but also through recruiting younger families into the category and ultimately driving incremental volume.”
The release of the Incredibles 2 film sees Helen (voiced by Holly Hunter) being called on to help bring Supers back, while Bob (voice of Craig T. Nelson) navigates the day-to-day heroics of “normal” life at home when a new villain hatches a brilliant and dangerous plot that only the Incredibles can overcome together.
Consumers can purchase their promotional packs from 4th June and enter on the microsite until 30th November 2018. All valid entrants will be submitted into the prize draw for the holiday prize, and the winner will be drawn on 3rd December 2018.
For more information about the promotion and these Incredible prizes, visit https://www.plentywins.co.uk/incredibles2/