Service with a Style: Our New Promotion for Hot Tools is Live Across Europe
Our latest pan-European campaign for Helen of Troy hair styling brand, Hot Tools, is live now. Consumers in the UK, Ireland, Germany and Sweden who buy Hot Tools stylers in independent hair salons can be in with the chance of winning £1,000 to spend on some self-pampering in each country.
This year’s pandemic has hit hair salons and their customers really hard. Where lockdown measures were imposed, the re-opening of salons was one of the most eagerly awaited events, especially for those on the receiving end of disastrous trims by family members!
Fortunately, Hot Tools can help create salon-level styles at home should the worst happen again, and a £1,000 cash prize means the lucky winner feel-good factor doesn’t need to stop at a hairstyle.
Better still, participating salons can win too – the best Hot Tools display in each country will win a staff party to celebrate after what everyone hopes will be a busy Christmas period. Plus there are cash prizes on offer for the best performing trade salesperson in each country.
‘With limited brand awareness and small ATL budgets, our challenge was to demonstrate support for salons with a campaign that worked for trade and consumer, and work across Europe’s varying legal codes,’ says Blue Chip’s Kathy Lye. ‘In a year when travel, entertainment and shopping have been massively curtailed, cash prizes are simple but still motivating.’
We’re delighted to be creating a pan-European campaign for yet another of Helen of Troy’s brand portfolio, with a Braun Thermometer campaign also in the offing before the year is out.
Looking for a quick tactical campaign to drive sales? Get in touch. We may be stuck at home at the moment, but we’re never stuck for ideas. Call us on 0161 833 4300.