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Our new MOUTH WATERING Pringles Campaign is LIVE!

We are so excited to announce the latest Kellogg’s Pringles display incentive is officially live.  

As more and more of us work from home, a trip to the local convenience store for a sandwich and a snack is often the highlight of our day!  

That’s why we’ve been working with the team at Kellogg’s on an incentive to encourage convenience retailers to display their small can products in new and eye-catching ways.  

The ‘Win a Mouth-Watering £10k’ incentive aims to break Pringles 40g/70g cans away from the busy crisp shelf, to help shoppers grab a can and enjoy a tasty snack on their lunch breaks.  

To enter, convenience retailers need to display the cans in a creative, impactful way in a secondary site in their store. Then they can simply take a picture and email it to us with their details – and hey presto! – they’re entered into the draw to win a cash prize.  

Ian Morgan, Client Services Director at Blue Chip, said: “It’s a simple and yet highly effective way to drive display levels and disrupt the shopper missions within the convenience channel. 

And a positive way to engage with retailers and see how competitive it can get to win the cash prize!”  

To find out more about display incentives and how we can help you, please contact sal@wearebluechip.co.uk.    

Looking for a clever campaign to drive sales? Get in touch. We may be stuck at home at the moment, but we’re never stuck for ideas. Call us on 0161 833 4300.

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0161 833 4300


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