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Our Latest Cushelle On-Pack Lands In Stores But Kenny Appears To Be Missing….

We are really proud to be part of the new inspiring WWF campaign from Cushelle.

It’s estimated there are only 85,000 koalas left in the wild in Australia.*

With the ongoing threats to koala populations, through climate change, bushfires and habitat loss, the species is now threatened with possible extinction in parts of Australia.

WWF has a bold, new plan to double the number of koalas in parts of Australia by 2050, with the long-term goal of saving the species.

Naturally, we welcomed the opportunity to help Cushelle do their bit.

The aim of the campaign is to drive awareness of Cushelle’s £150,000 donation to WWF and encourage shoppers to top up this donation.

All funds raised will contribute to supporting the recovery of Koalas and go towards WWF’s wider global work.

All Cushelle Original packs have been redesigned replacing Kenny with his silhouette. His disappearance highlights the fact that if we don’t act now, by 2050 Koalas will be on the road to extinction in Eastern Australia. By supporting the WWF, shoppers can contribute to the repopulation and rehabilitation of Koala’s and help Cushelle’s much loved mascot.

In store media carries a QR code directing shoppers to the Cushelle WWF landing page, where they can find out why Kenny is missing from the pack and make their own donation.

Jess Harper, Group Account Director at Blue Chip, said “the partnership with WWF clearly demonstrates that Cushelle is a brand that cares. The promotion combined with the donation will drive awareness of the campaign and entice shoppers to further donate.”

The wider campaign includes engaging social media activity and ‘Koala Academy’ digital ATL content.

Special donation packs of Cushelle Original are available now in all major retailers, instore and online while stocks last.

Interested in producing something similar for your brand? Call Sal on 0161 833 4300 to talk about how cause-related marketing can also have a direct impact on your sales.

*All stats and information provided by WWF

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mcr@wearebluechip.co.uk

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