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Our Expansion Into Digital Continues With The Launch Of TENA’s First Pharmacy Channel Online Hub

We have launched the TENA PharmacyHub – a first for No.1 bladder weakness brand TENA.

This digital one-stop hub is exclusive to the Pharmacy channel, containing everything pharmacists need to maximise their sales.

With over 14,000 pharmacies across the UK, this is a highly fragmented retail channel with pharmacists notoriously difficult to reach and engage.

The hub represents the culmination of 12 months activity where we have tested a range of promotional mechanics and messaging to gauge reaction. The response to date has been overwhelmingly positive and over 500 pharmacies have already signed up.

From branded POS kits and planograms to training videos and news updates – all managed and updated by our team – this hub is set to bridge the gap between the TENA brand and pharmacy stores.

Subscribers will receive monthly emails keeping them up to date with the latest content.

This initiative allows TENA to directly support pharmacists from advice on optimised shelving and POS displays, to product education and innovation news – all designed to help drive sales.

Blue Chip Account Director, Rebecca Reid says: “The positive response to our test and learn campaign and prototype website have enabled TENA to extend its reach in the channel, in spite of the pandemic. The results clearly show that pharmacists are keen to learn and digest more content when it comes to TENA so we are confident that an evolved hub will suit their needs”.

You can visit the new TENA PharmacyHub here.

Interested in how our digital team could help engage your brands audience? Call Ian on 0161 833 4300 for a no obligation chat.

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