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In-Ear is Best for Temperature Taking – 100% of Teddy Bears Agree!

This was the insight that gave us the headline theme for our latest campaign for brand leader Braun Thermometers, which is live in pharmacies across Europe right now.

Special packs of the ThermoScan® 7 include a free toy thermometer to help little ones (and adults too) understand that the in-ear method is gentle, easy and nothing to fear. Even teddies prefer it!

Blue Chip have created a suite of assets across the path to purchase, to raise awareness and drive shoppers to engage with the promotion, from social media videos to in store media.

The creative development began before Covid struck and involved a full photo and video shoot featuring Mum, child and teddy. Our first of many lockdown challenges – we had to get creative and come up with a socially distant solution. Cue one smart production team, who found us a great photographer with Mum and cute little girl on hand at home!

The resulting campaign was a hit with our client, and just another example of how Blue Chip keep coming up with clever campaigns.

Looking for a clever campaign to drive sales? Get in touch. We may be stuck at home at the moment, but we’re never stuck for ideas. Call us on 0161 833 4300.

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0161 833 4300


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