Why You Need to Look at Shopper Media Through the Retailers’ Eyes
Prior to 2020, whenever you stepped into a supermarket, what did you see? An overload of stuff for shoppers to digest… overwhelming amounts of media, products and stimulus that had all become part of the shopper experience. Recent events have pressed
Get Fresh With Us: We’re Florette Salad’s New Below-the-Line Agency!
**CLAXON SOUND** Florette have appointed us as their below the line agency for 2020, marking a fresh start for the brand – and a fresh category for us at Blue Chip. And what’s more, our first (and freshest) promotion with the
We’re Off to a Feel Good Start to the New Year with Sunsweet
Our latest campaign for ambient prune juice brand Sunsweet is now live, implementing our POPAI-award-winning ‘bus stoppers’ on pack and giving shoppers the chance to win a Fitbit Versa. We were tasked with creating a cost-effective and simple campaign that married
