Our latest campaign for ambient prune juice brand Sunsweet is now live, implementing our POPAI-award-winning ‘bus stoppers’ on pack and giving shoppers the chance to win a Fitbit Versa.
We were tasked with creating a cost-effective and simple campaign that married together the goodness of Sunsweet prune juice, the New Year period and the ever-growing trend for health and wellbeing.
The promotion needed to be compelling, easily communicated in-store, disruptive at shelf and would ultimately drive rate of sale.
Whilst a relatively straightforward brief, we faced a number of restrictions when it came to printing and design constraints, prize fund allowance and ambitious campaign turnaround timings!
By recognising that 60% of Sunsweet’s audience are health-conscious Gen X’ers who feel that they need to be more pro-active about their health, along with shopper insights around attitudes post-Christmas, we landed on the newest Fitbit as the perfect prize.
With all of these aspects front of mind, the Blue Chip team crafted the ‘Feel Good with Sunsweet’ campaign, from concept to implementation and even a 3am trip to oversee accurate stopper application at the distribution centre.
“Thanks to our innovative on pack stickers acting as their own POS at shelf, a bold design and a highly relevant prize, we were able to create genuine standout in aisle and bring a unique level of disruption not normally seen at the ambient fruit juice fixture.” said Dawn Cain, Senior Account Director at Blue Chip.
The promotion is running from 20.01.20 to 29.06.20, and can be found in all major retailers now.
For more information please contact Ian Morgan at Blue Chip Marketing on 0161 833 4300 or email MCR@wearebluechip.co.uk to enquire.