We’re an integrated agency focused on marketing that directly influences your audience’s purchase decisions

We provide the research, insights and strategies you need to plan and justify your spend, building a blueprint for compelling, creative campaigns that really work.

We then execute with excellence, taking the pain out of projects for you.

We’re also proudly independent, which means the only thing we’ll try and sell you is the right answer to your brief.


Here’s a snapshot of the channels and services we can help you with


Premium Production, Loyalty Schemes, Collectors, Prize Draws, On-Pack Promotions, Staff Incentives, Coupons, Product Guarantees, Fixed-Fee


Promotional Partnerships, Celebrity Endorsement, Sponsorship Activation, Media Partnerships


Roadshows, Store Sampling, Trade Stands, Brand Experiences, Head Office Events, Pop-Up Shops, Guerrilla Activity


Websites, Microsites, Apps, e:Commerce, Virtual Reality, Staff Education Platforms, Outdoor Media, Affiliate Marketing


Retail Strategy, Trade Engagement, Category Management, In-Store Media, POS, Product Launches, Store Events, Fast-Turnaround Artwork


Direct Mail, e:CRM, Door Drops, SMS, Email, Response Media, Geofencing


We started out in FMCG over 20 years ago with the single aim of delivering measurable results for our clients

We now bring the best-practice principles we’ve learned to a host of different sectors, both in the UK and across Europe.

Below is a sample of both latest work and greatest hits. You can find more here.


We’re proud to have worked with some of the best marketers in the business

Here are some kind words they’ve had to say about us.

As our strategic BTL partner they always have an eye on solutions that hit our objectives and deliver against the bottom-line. And they’re passionate, energetic and great fun to work with.

Traci Baxter
Traci Baxter Marketing Manager, Brand Marketing. Essity UK Ltd

Blue Chip are a great partner to work with, providing good insight and solutions to a number of our business challenges with a team who can brilliantly execute any idea we take forward.

Mark McCluskey
Mark McCluskey Head of Commercial Marketing, O2 (Telefonica UK)

Blue Chip are one of the most innovative, creative and forward thinking agencies I have ever worked with.

Sayed Hajamaideen Head of Campaigns, SSE

Took all the pain away from delivering a hugely complicated cross-territory promotion. Complete experts, and really nice people too.

Pete H
Pete Hazlewood Associate Customer Marketing Director, EMEA Helen of Troy KAZ Europe SARL

Blue Chip are our go-to partner for promotional and trade-driving tactical activity. They’re sharp, savvy, quick, professional, bursting with great ideas and are a fun bunch to work with.

David Caton
David Caton Head of Mobile Propositions, Loyalty & Communications at giffgaff