We’re Helping SuperMocio Celebrate Turning 25 With On-Pack Promo

15th July 2014

Vileda SuperMocio, the UK’s best-selling mop, is celebrating turning 25 this year with the brand’s biggest ever on-pack promotion.

Anyone buying the product has the opportunity to claim a surprise birthday gift completely free.

97,000 mops currently feature impactful handle wraps highlighting the promotional offer. These invite buyers to reveal a unique code for input on a specially created microsite where their own gift is revealed.

In keeping with Vileda’s vision to save you time cleaning so you can get on with the more important things in life, there’s a host of indulgent rewards up for grabs. As well as manicures, bouquets of flowers and boxes of chocolate, consumers might also get a Vileda goody, including the brand’s futuristic Cleaning Robot.

“We wanted to really drive engagement and deliver stand out at the fixture with this activity,” says Junior Account Manager Gemma Boardman. “By offering a guaranteed reward with every purchase, we’re delivering the richest possible promotion to help drive sales.”

The promotion is running for three months and will feature across all the major retailers as well as B&Q and Wilkinson stores.