Manchester Is Cooking Up a Storm with Tasty New Client Rustlers
The Blue Chip Manchester office are flaming thrilled to welcome Kepak Convenient Foods Ltd to our client list.
Blue Chip were appointed following a two-way pitch against Bray Leino in which we created a fully-integrated shopper campaign that would help the company overcome taste perceptions. The account will be headed up by Account Director Jess Harper.
“We couldn’t be more delighted to be welcoming Rustlers into the Blue Chip fold” says Client Development Director Ian Morgan. “Our experience of driving trial of hitherto niche products like Alpro and Quorn means we’re well-equipped to help Rustlers reach the mainstream audience it so richly deserves.”
“I was particularly gratified to hear that in addition to our experience, ideas and attention to detail, they particularly liked the fact that we were ‘a bit Northern and normal’,” says MD Nicky Thompson. “High praise indeed in a world where northern clients are increasingly being pulled towards the London vortex .”
Rustlers is the only flame-grilled microwave burger and snack brand in Europe, and each product is made with the finest quality ingredients. The brand has today launched a new £1m advertising campaign which you can view here.