Our TENAgrams Celebrate £100m In TENA Sales

24th February 2016

When TENA hit the £100m sales mark in the UK this month, they naturally wanted to shout about it.

IMG_1549In response to the brief to let both trade buyers and internal staff know about the milestone in an engaging way, we created TENAgrams – a memorable missive reminiscent of the royal telegrams centenarians receive on the occasion of their 100th birthday.IMG_1538

Exquisitely designed, each mailing box contained a letter outlining key facts about the brand, a giant gold chocolate coin and was finished in a wax seal-style sticker featuring the £100m crest created for the campaign.

In addition to the mailers, we helped host a staff afternoon tea fit for a queen (complete with appropriately themed decorations), as well as sending a TENAgram e:shot to all employees.

The exciting £100m landmark moment means that TENA now ranks as the 14th top health and beauty brand in the UK*.

If you have something you want to shout about in a creative way, don’t hesitate to get in touch.

*Based on IRI data 52 w/e 23.01.2016