Our TENAgrams Celebrate £100m In TENA Sales
When TENA hit the £100m sales mark in the UK this month, they naturally wanted to shout about it.
In response to the brief to let both trade buyers and internal staff know about the milestone in an engaging way, we created TENAgrams – a memorable missive reminiscent of the royal telegrams centenarians receive on the occasion of their 100th birthday.
Exquisitely designed, each mailing box contained a letter outlining key facts about the brand, a giant gold chocolate coin and was finished in a wax seal-style sticker featuring the £100m crest created for the campaign.
In addition to the mailers, we helped host a staff afternoon tea fit for a queen (complete with appropriately themed decorations), as well as sending a TENAgram e:shot to all employees.
The exciting £100m landmark moment means that TENA now ranks as the 14th top health and beauty brand in the UK*.
If you have something you want to shout about in a creative way, don’t hesitate to get in touch.
*Based on IRI data 52 w/e 23.01.2016