ACCO: Rexel Rewards

About this project

To help ACCO Brands celebrate the 75th Anniversary of its Rexel portfolio in style, we developed “Rexel Rewards”, a loyalty scheme offering a variety of targeted rewards to consumers who bought any of the 300+ participating products from the Rexel range.

Targeting office product users and buyers, the activity was promoted online and via distributor media, including catalogues, digital and email communications.

A dedicated website was also created to fulfil rewards, with categories including ‘Retail Therapy’, ‘Entertainment’, ‘Health & Beauty’, ‘Food & Home’, ‘Sports’ and ‘Charities’.