O2: Polish Mother’s Day

About this project

How do you appeal to a niche Polish market to increase international sim connections? One answer lies in Mother’s Day – a huge date in the Polish calendar and one on which every good son and daughter residing in the UK phones home.

We helped O2 capitalise on this insight by rewarding new customers who topped-up their international sim with a 20% discount off flowers with Polish florist e-kwiaty.pl.

The offer featured alongside 10,000 international sims being distributed during the promotional period, with bouquets delivered to lots of very happy mums in Poland.