O2: Star Trader

About this project

When O2 were looking for effective ways to identify and recruit customers through whom they could distribute Pay & Go sims, they called on Blue Chip.

We created an advanced digital platform through which these ‘Star Traders’ could be rewarded . A dedicated CRM programme was rolled out to recruit and retain participants, offering an ongoing commission scheme per sim activation.

The campaign was so successful it has become O2’s most profitable acquisition channel and has won effectiveness awards from both the IPM in the UK and the IMCC in Europe.

Based on insights from the initial launch a new and improved platform now forms the foundation for O2’s current acquisition strategy.


imc Ipm