O2 Dog and Bone

About this project

When O2 were looking for ways to engage a freshers audience, embarking on independence and keen to start making their own purchasing decisions, two things sprang to mind: shopping and socializing.

Which is why we created ‘The Dog & Bone’, O2’s very own authentic pub touring major shopping centres across the UK on exclusive ‘student lock-in’ nights.

With tunes playing, beer and cider on tap, the chance to play pub games like beer pong and open the box, beer mats offering exclusive student deals, and a massive feature wall to get a host of selfies across social media, over 35,000 students were reached.