Kellogg’s: Grown Ups Go Free

About this project

When Kellogg’s needed to create social buzz around their hardworking ‘Grown Ups Go Free’ theme ticket promotion, we got the thumbs up.

Using the power of celebrity, we picked out famous faces with active Facebook and Twitter accounts. Each was targeted to receive a personalised pack of cereal or fun caricatures showing them enjoying all the fun of the fair.

From Tess & Vernon, to Paddy McGuinness and local rapper JME, we managed to get a ton of tweets and posts all on the back of a simple idea and small budget.

Channels:  SOCIAL