Foamburst: Geofencing & DM

About this project

When Imperial Leather re-launched their new fragranced luxury body washes, they needed a way to turn their Foamburst Genie advertising into activated shoppers.

Blue Chip sprinkled on a little bit of mobile magic creating a Geo-Fence campaign targeting possible consumers entering designated hotspots within a specified perimeter of retail stockists, all in line with live price offers.

To drive trial further, regional door drops featuring nearly 500,000 money off next purchase coupons were distributed, helping to get Foamburst on shopping lists up and down the country.

Channels:  DIRECT, MOBILE, PROMOTIONAL