Comic Relief: The Golden Nose

About this project

When the team at Comic Relief were looking to surprise and delight purchasers of Red Noses, they asked Blue Chip to help develop Red Nose Day’s first ever consumer promotion.

Together we developed ‘The Golden Nose’, offering the chance to instantly win an extraordinary once-in-a-lifetime experience.

12 Golden Noses were hidden across the country, with finders having the chance to become the most special of guests on Red Nose Day. They could meet celebrities, visit Dermot’s Day of Dance and enjoy the full-blown celebrity treatment at the London Palladium for the greatest night of entertainment Comic Relief have ever put on.