Bodyform Pink Ticket

About this project

In a category in decline and a fixture shopped on average for just 6 seconds, how can you make people notice you long enough to steal share from your competitor?

Blue Chip knew that delivering a compelling on-pack promotion wasn’t enough. We needed to genuinely disrupt the aisle with the message and literally stop people in their tracks.

Cue our promotional ‘stoppers’, a UK-first mini-fin affixed to the product itself, promoting the chance to win an all-expenses-paid trip to New York when finding a Pink Ticket in pack, plus the chance to claim a free £10 experience voucher just for taking part.

The campaign achieved Bodyform’s highest ever brand share and resulted the biggest ever period of off-shelf sales, whilst the ‘stopper’ received a nomination in the 2016 POPAI Awards.