Bodyform: Money Back Guarantee

About this project

How do you persuade women, for whom failure of their sanpro is not an option, to switch brands?

For us the answer was simple. We created an on-pack promotion that promised women 100% confidence when using the product – or it was free if they didn’t agree. By putting our money where our mouth was, we were able to offer women the reassurance they needed and remove the final barrier to purchase in-store.

The campaign was supported with in-store POS & exclusive tailor-made prize draws across retailers, Facebook promotions and magazine adverts in female press titles.