O2 & Monzo Unite to Target Students
Blue Chip are pleased to announce the launch of a new partnership campaign bringing together their long-standing client O2 and the innovative mobile banking service Monzo.
The partnership will see the agency develop and deliver a promotion to reward students who are new customers of O2 with £30 cash when they sign up to Monzo. As an extra incentive, customers will be fast-tracked through the Monzo sign-up process, meaning they can sk
ip straight to the front of 40,000-strong queue of customers waiting for the sought-after cards.
The £30 reward is sure to put smiles on student faces, but that’s just where the financial benefits start. As a service Monzo is the perfect tool for the money-conscious student audience; it’s a bank built for mobile with live updates and features to help its customers make savings and understand where they’re spending their cash.
Account Director James Mellor comments: “There is a true excitement in working with two brands as pioneering as O2 and Monzo on the same campaign, and we are hopeful that the relationship will continue to develop and grow throughout this year and beyond.”
The campaign is live both in-store and on-line from Friday 8th September.