McCain Give Away FREE Roast Trays to Help Shoppers Create Perfect Roasts

25th November 2015

To support the launch of their delicious NEW Roasts, McCain are offering a FREE limited edition Roast tray to Iceland customers this month.

Developed by Blue Chip, the shopper marketing campaign follows on from the hugely successful Ultimate Chip Tray offer that ran through the retailer earlier in the year.

Starting on 25th November, customers will be able to pick up their tray in Iceland stores whenever they buy a 1.4kg bag of Roasts.

McCain use only the finest British potatoes to deliver scrumptiously fluffy and crispy roasts every time.

“65% of consumers in an independent taste test said that NEW McCain Roasts were as good as or better than homemade. We are giving shoppers great value, with an offer that will help families make the perfect roasts every time,” says Mark Hodge, McCain Foods Marketing Director.

Just like McCain Roasts, the large non-stick roasting tray is 100% British-made, can be used over and over again and has an RRP of £5. The packs are on offer at £2 during the promotional period, offering significant value to the shopper.

“Once again McCain have launched a category-changing product and a category-leading offer,” says Blue Chip London Business Director Myrtle Doyle. “By getting the McCain brand out of the freezer and into the everyday range of cooking tools, we get to remain front of mind for shoppers whilst delivering great value for families in the run up to Christmas.”

There are 320,000 trays available, and the offer will be communicated through McCain branded counter display units, freezer back boards, window posters and online banners whilst stocks last.