Let’s Crack Open the Crabbie’s. We Won Halewood!

21st January 2016

We’re pleased as punch (or should that be beer?) to announce we’ve been appointed by Halewood International, the UK’s largest independent drinks manufacturer and distributor.

Blue Chip will initially be working on  Crabbie’s Alcoholic Ginger Beer,  Red Square Vodka and Whitley Neill Gin , with a particular focus on in-store activation and below-the-line promotions to drive growth.

Account Director Kathy Lye says “Halewood has been on our dream client list for over 8 years, so this appointment, which happened late December, was like a long-awaited Christmas present! We’re delighted to be working on some of the UK’s leading drinks brands with a company who are so focussed on quality and customer satisfaction.”

Well-known as the sponsor of the Grand National, a Crabbie’s on-pack promotion in time for the race is the first project in the pipeline, with a huge £50k prize up for grabs.

And with their spirit brands in rapid growth, plus a host of NPD coming down the line, this won’t be the only time you see Blue Chip activations in-store in 2016.

“As one of the North-West’s leading consumer marketing agencies, we’ve had Blue Chip on our radar for years,” says Claire Kelly, Crabbie’s Marketing Controller. “It’s great to have them on board now to help us with our next stage of growth.”

Cheers Claire. We’ll drink (responsibly) to that!