Gourmet Society Partnership Drives Sim Sales for O2
Blue Chip have created a promotional partnership between O2 and the Gourmet Society to help drive sales and activations of online sim packs.
Customers ordering an O2 sim pack online during the month of May will be eligible for a free membership to the Gourmet Society, the UK’s largest discount dining club, when activating their sim.
Anyone topping up for £30 will receive a 12 month membership, worth £69.95. Those opting for a £15 top up will receive a 6 month membership.
Membership allows new O2 customers up to 50% off at over 7000 restaurants including Strada, La Tasca, Bella Italia and Loch Fyne to name a few.
O2 had approached Blue Chip with the brief of finding a partner that would appeal to the breadth of O2’s audience, delivering an offer that would create real cut through and drive a measurable uplift in online sales.
“With just two weeks to bring this campaign to life, we are delighted to have secured such a strong partnership for our client team at O2” says Account Manager Niall Carroll. “This represents incredible value for the customer, and we’re confident that given a choice of sims from different networks, the O2 one will win out.”