Going Live: ACCO’s Pan-European ‘Office Rewards’ Scheme
The countdown is on for the launch of a brand new pan-European loyalty scheme from ACCO.
‘Office Rewards’ works on a fully automated platform that lets regular ACCO product purchasers quickly claim from a range of digital vouchers to spend as they choose.
It was developed after extensive research into incentive schemes within the B2B sector.
“What we found was long reward turnaround times, clunky claim mechanics and websites that failed to work cross-device,” says Account Manager Jayne Edwards. “We knew we could create something smarter and more engaging to drive sales.”
Now any customer who buys a participating promotional product can easily register online, and go on to claim a digital reward voucher. With brands including M&S, Starbucks and iTunes, there’s something to suit everyone’s tastes.
Validation of the claims is as simple as uploading a photo of the product invoice or receipt direct from users’ mobiles, entering the product barcode and a promotional code. The voucher is then emailed to the customer within a week – dramatically down from an average of 3-4 months seen across the industry.
The digital platform also means setting up campaigns in different territories, and tweaking and testing of the rewards within each is as easy and simple as a copy change.
“Office Rewards allows my team to focus on other priorities in the business,” says Mike Straunders, Vice President, EMEA Marketing at ACCO Brands. “With the fulfilment of claims out of our world, we can now concentrate on expanding our business into other areas.”
“We’re always looking for ways we can improve the customer experience for all our clients,” says Blue Chip Client Development Director Ian Morgan. “It’s going to be exciting to see how customers respond to a campaign that simplifies how we can reward – and ultimately boost – sales.”
Office Rewards is currently live in the UK and ROI and is being rolled out across Germany, Spain, Portugal, Italy, France and the Benelux countries in February.