SHOPPER

6th October 2015

We Create Digital Proximity Campaign for Buxton

When Buxton were looking for ways they could increase market share across three of their key accounts this Autumn, they came to Blue Chip for help. We …

1st October 2015

Blue Chip Appointed by Terraillon for UK-First Activity

Blue Chip is proud to announce our recent appointment by Terraillon, the world’s largest manufacturer of consumer scales. Our first campaign for the company will see us …

1st September 2015

SPAR’S Shop & Win 3: The Award-Winner Returns Bigger Than Ever

Following the staggering success to date of SPAR’s Shop & Win campaign devised by Blue Chip, it is set to return to reward more shoppers than ever …

18th August 2015

Genius Blue Chip Campaign Awards Shoppers £1,000 For Their Tips

This September will herald the launch of a brand new on-pack promotion for number one household towel brand Plenty. Created by Blue Chip, ‘Genius Tips’ sees shoppers …

2nd July 2015

Back with a Brand New Invention: Tasty B Goes Greek On Us

This month sees the latest incarnation of Müller’s Tasty B rapping bear hit supermarket shelves – and this time he’s gone Greek. The campaign, created by Blue …

10th April 2015

Blue Chip Create The Ultimate Chip Tray For McCain

Our latest shopper marketing campaign ensures consumers enjoy perfectly cooked chips, every time, with a limited edition chip tray giveaway exclusive to Iceland shoppers. The campaign launches on …

8th January 2015

Shop & Win Relaunches Following 65% Increase In Basket Spend

Blue Chip and Spar UK are repeating last year’s ‘Shop & Win’ mobile campaign following the success of its first outing in August 2014. There was a …

6th November 2014

A First Look At Netto: Blue Chip Attends UK Store Opening

Today has been an exciting day for us shopper team members at Blue Chip as we attended the launch of the first Netto store to open since …