Bodyform Thinks Pink with Latest Consumer Campaign
Bodyform have kicked off their latest promotional activity this New Year with ‘The Pink Ticket’ – an instant win promotion offering ten lucky shoppers a trip for two to New York.
Launching in January, anyone finding a pink ticket in their pack will be whisked off to the city that never sleeps.
It will feature across 3 million packs of Bodyform Ultra & Liners, communicated via ‘stoppers’ – an innovative aisle-fin style sticker applied to every pack (and believed to be a UK-first!) to maximize stand-out and impact in an aisle that traditionally has a very short dwell time.
An integrated campaign comprising VOD, consumer press, social media, vlogger & blogger activity and retailer media such as barkers and 6-sheets will also launch to broaden awareness beyond the store.
The promotion, developed by Blue Chip, builds on a format already seeing great success across other Bodyform territories including France, Sweden and Russia.
Everyone buying a pack between now and June 2016 will also be able to claim a FREE £10 experience voucher that can be claimed against anything from action days to afternoon tea.
“It’s great to be back on-pack with Bodyform,” says Account Director Jess Harper. “By delivering guaranteed added value as well as a high-impact winnable reward, we’re bringing genuine engagement to what is often seen as a low-interest category.”